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Also about to bump this up––time zones are a bigger issue than most people realise. A site that is active in the "right" timezone encourages user activity because users will feel more relevant (as opposed to feeling like everything happens when they're not there), more activity will generate more dedication as well as more revenue. Relevant regions in Oceania and Asia together have a much larger population than the entirety of EU combined multiple times, and plenty do speak English. With the right marketing, WoP AU/NZ can really work.